Blue Ridge Pottery

Beginning operations in 1917, Southern Potteries, Inc. was fostered by the Carolina, Clinchfield, and Ohio Railroad. For many years, it was one of the nation's largest producers of hand-painted-under-the-glaze pottery, sold under the name “Blue Ridge”. Located on Watauga Avenue, the factory hired hundreds of local artists to paint the pottery. Department stores had their own designs, and breakfast cereals offered starter sets. In January of 1957, the board of directors voted to close the pottery. Collectors still seek out examples of this pottery from Erwin’s past.